Can Europe Afford Innovation?
(2008; 3 pages)


Finding a balance between reward for innovation, improved patient access to innovative medicines and controlling budgets remains a challenge for decision-makers, patients and industry in Europe. The industry has a clear preference for market-based pricing, yet, the predominance of administered pricing in most European countries, given, alternatives need to be explored. Today, Europe sees health care innovation too much as a cost rather than an asset. There is a need for constructive dialogue on what constitutes the value of new medicines and how added therapeutic value should be rewarded.

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