Related items
Showing items related by title and MeSH subject.
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Publicité relative aux produits pharmaceutiques: rapport du Directeur général
(A21/P&B/16, 1968) -
Publicité relative aux produits pharmaceutiques: projet de résolution présenté par la délégation d'Argentine
(A21/P&B/Conf. Doc. No.17, 1968) -
Direct-to-consumer advertising for pharmaceuticals in Jordan from a gender perspective
(2016-06)This study aimed to investigate the extent to which direct-to-consumer advertising [DTCA] for pharmaceuticals is disseminated in Jordan and to identify subsequent gender differences. The study was conducted on two samples: 1] patients [drug consumers] attending Jordan University Hospital, and 2] physicians working at the hospital [prescribers]. A questionnaire was distributed to male and female patients [n=550], and based on its results a second questionnaire was designed and distributed to male and female physicians [n=200]. The response rate ...
