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Social marketing of the insecticide-treated bednets: the case for Pakistan

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Abstract
With an estimated half a million cases of malaria annually in Pakistan, and drug resistant cases on the increase, more practical preventive measures such as insecticide- treated bednets are essential. Social marketing through commercial channels has become an important cost- effective means to deliver health products and services to low income people and to motivate them to use these services. It has been demonstrated that social marketing of insecticide- treated bednets has saved the lives of millions of people in malaria- endemic regions at a cost as low as US$ 2 per person. Social marketing could be an effective strategy for getting insecticide- treated nets to poor communities in Pakistan who are most vulnerable to malaria
Citation
Qazi, S. & Shaikh, B.T. (‎2007)‎. Social marketing of the insecticide-treated bednets: the case for Pakistan. EMHJ - Eastern Mediterranean Health Journal, 13 (‎2)‎, 449-456, 2007 https://apps.who.int/iris/handle/10665/117266
Journal
EMHJ - Eastern Mediterranean Health Journal, 13 (‎2)‎, 449-456, 2007
Description
449-456
ISSN
1020-3397
Other Identifiers
http://applications.emro.who.int/emhj/1302/13_2_2007_449_456.pdf
Language
English
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