Drug Promotion - What We Know, What We Have Yet to Learn - Reviews of Materials in the WHO/HAI Database on Drug Promotion - EDM Research Series No. 032
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Table des matières
Afficher le documentAcknowledgements
Afficher le documentExecutive summary
Ouvrir ce répertoire et afficher son contenuIntroduction
Fermer ce répertoireReview 1. What attitudes do professional and lay people have to promotion?
Afficher le document1.1 Attitudes do not necessarily match behaviour
Afficher le document1.2 Studies of the prevalence of different attitudes to promotion (excluding direct-to-consumer advertising)
Afficher le document1.3 Do trainers and trainees think that sales representatives should be banned during medical training?
Afficher le document1.4 Do doctors think they have enough training to deal with sales representatives?
Afficher le document1.5 Do doctors think that sales representatives have a valuable role in medical education?
Afficher le document1.6 What do health professionals think about the quality of the information provided by sales representatives and advertisements about drugs?
Afficher le document1.7 What do other groups of people think of promotional information?
Afficher le document1.8 What are doctors’ views of pharmaceutical company support of conferences and speakers?
Afficher le document1.9 Do trainee doctors plan to see sales representatives in their future practice?
Afficher le document1.10 What are professionals’ and patients’ attitudes to the appropriateness of gifts?
Afficher le document1.11 Do health professionals feel that discussions with sales representatives affect prescribing?
Afficher le document1.12 Do people feel that accepting gifts influences prescribing?
Afficher le document1.13 Ethics and promotion
Afficher le document1.14 Attitudes to direct-to-consumer advertising of prescription drugs
Afficher le document1.15 Studies of differences in attitudes to promotion (excluding DTCA)
Afficher le documentSummary of conclusions
Afficher le documentDirections for future research
Ouvrir ce répertoire et afficher son contenuReview 2. What impact does pharmaceutical promotion have on attitudes and knowledge?
Ouvrir ce répertoire et afficher son contenuReview 3. What impact does pharmaceutical promotion have on behaviour?
Ouvrir ce répertoire et afficher son contenuReview 4. What interventions have been tried to counter promotional activities, and with what results?
Afficher le documentFinal conclusions
Afficher le documentReferences

Review 1. What attitudes do professional and lay people have to promotion?

Finding out what people think about promotion, and what effect they think it has on them, is important because it can help us to develop relevant interventions. However, research on this topic cannot provide evidence about the actual effects of promotion. Promotion may affect people in ways that they do not know about, or are reluctant to tell others about.

This review describes studies that examine what people think about promotion. Studies about how people use promotion and other sources of drug information are not included here; these can be found in Review 2.

Research on attitudes to promotion relies heavily on survey methods. It tends to provide estimates of how many people agree with or disagree with certain statements, mostly about the appropriateness and effect of various forms of promotion. There are some more complex studies, which attempt to explore other variables associated with different attitudes to promotion. These try to find out what kinds of people have different opinions on promotion. Such studies are more useful.

There is little qualitative research on people’s attitudes to promotion, and this is a major gap. In order to understand people’s perspectives and values more clearly, in-depth interviews are needed. People should be express themselves in their own way about what they think about promotion and how it affects them. Ethnographic research, in which the researcher spends time with doctors and tries to understand how promotion fits into their working lives, would also be useful.

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