Drug Promotion - What We Know, What We Have Yet to Learn - Reviews of Materials in the WHO/HAI Database on Drug Promotion - EDM Research Series No. 032
(2004; 102 pages) Voir le document au format PDF
Table des matières
Afficher le documentAcknowledgements
Afficher le documentExecutive summary
Fermer ce répertoireIntroduction
Afficher le documentBackground to the project
Afficher le documentDevelopment of the drug promotion database
Afficher le documentDatabase entries
Afficher le documentPotential data users
Afficher le documentReviews of database material
Afficher le documentMethodology
Ouvrir ce répertoire et afficher son contenuReview 1. What attitudes do professional and lay people have to promotion?
Ouvrir ce répertoire et afficher son contenuReview 2. What impact does pharmaceutical promotion have on attitudes and knowledge?
Ouvrir ce répertoire et afficher son contenuReview 3. What impact does pharmaceutical promotion have on behaviour?
Ouvrir ce répertoire et afficher son contenuReview 4. What interventions have been tried to counter promotional activities, and with what results?
Afficher le documentFinal conclusions
Afficher le documentReferences
 

Methodology

The reviews summarise the research evidence and, therefore, they do not include all of the material contained in the database. Only entries based on original research, systematic reviews or meta-analyses are included. Such entries all had written methodological notes. They were identified and extracted from the database by searching all entries that included a methodological note. This search took place in November 2001. Studies that were purely descriptive of promotion were excluded, and all studies which touched in some way on the four review questions were then included. The reviews were drafted, and in July 2002 a further group of relevant newer studies were added to the reviews. It is intended that the reviews will be updated periodically as the database grows.

 

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