The reporting of adverse reactions needs continuous stimulation. It is important to achieve the development of a positive attitude towards pharmacovigilance among healthcare professionals so that adverse reaction reporting becomes an accepted and understood routine. In summary, the following may stimulate reporting:
• easy access to pre-paid reporting forms and other means of reporting
• acknowledging the receipt of adverse drug reaction reports by personal letter or phone call
• providing feedback to reporters in the form of articles in journals, adverse drug reaction bulletins or newsletters
• participation of the centres staff in pre- and postgraduate education and scientific meetings
• collaboration with local drug or pharmacovigilance committees
• collaboration with professional associations
• integration of pharmacovigilance in the (further) development of clinical pharmacy and clinical pharmacology in a country.