The reporting of adverse reactions needs continuous stimulation. It is important to achieve the development of a positive attitude towards pharmacovigilance among healthcare professionals so that adverse reaction reporting becomes an accepted and understood routine. In summary, the following may stimulate reporting:

• easy access to pre-paid reporting forms and other means of reporting

• acknowledging the receipt of adverse drug reaction reports by personal letter or phone call

• providing feedback to reporters in the form of articles in journals, adverse drug reaction bulletins or newsletters

• participation of the centres staff in pre- and postgraduate education and scientific meetings

• collaboration with local drug or pharmacovigilance committees

• collaboration with professional associations

• integration of pharmacovigilance in the (further) development of clinical pharmacy and clinical pharmacology in a country.