Medicines and the New Economic Environment
(1998; 252 pages) [Spanish]
Índice de contenido
Ver el documentoTHE AUTHORS
Ver el documentoPREFACE
Ver el documentoINTRODUCTION
Cerrar esta carpetaI. THE GLOBAL ECONOMIC ENVIRONMENT
Abrir esta carpeta y ver su contenidoI.1. Opening Speech: Welfare State, Economic Policy and Health Services
Abrir esta carpeta y ver su contenidoI.2. The Uruguay Round and Drugs
Cerrar esta carpetaI.3. The Normalisation of the International Market for Pharmaceuticals: Future Impacts in Emerging Markets
Ver el documento1. THE GLOBAL CONTEXT
Cerrar esta carpeta2. THE ESTABLISHMENT OF THE NORMS
Ver el documento2.1. The drive towards normalisation
Cerrar esta carpeta2.2. The empirical framework
Ver el documento2.2.1. The current structure of national markets
Ver el documento2.2.2. Patents
Ver el documento2.2.3. Prices
Ver el documento2.2.4. The good manufacturing practices (GMP) and the quality of pharmaceuticals
Ver el documento2.2.5. Generics
Ver el documento2.3. The significance of the empirical information
Abrir esta carpeta y ver su contenido3. FUTURE TRENDS IN A NORMALISED WORLD
Ver el documento4. THE STEPS TO FOLLOW
Ver el documentoREFERENCES
Abrir esta carpeta y ver su contenidoII. THE REFORM OF HEALTH CARE SYSTEMS
Abrir esta carpeta y ver su contenidoIII. A CHANGING PHARMACEUTICAL INDUSTRY
Abrir esta carpeta y ver su contenidoIV. SYNTHESIS AND FORECASTS
Ver el documentoBIBLIOTECA CIVITAS ECONOMÍA Y EMPRESA
Ver el documentoBACK COVER
 
2.2.5. Generics

Table 5 summarises some of the attempts made in recent years to find ways of promoting genetics. This is not a theme which brings in normalisation directly. Nevertheless, the indirect effect is clearly oriented towards the conditions of competition between products protected by trademarks, and generic items. Over the years the innovative pharmaceutical firms have shown a propensity to spend on publicity even more than they devote to R&D (in US alone the advertising outlays exceed $11 bn, an amount above the R&D figure). The issue at present revolves around how to offer enough information on generics without ending up at an expenditure level similar to now linked with trademark items. The table indicates that the pivotal issues are labelling, the relative size and the language in which the generic and trade names respectively are shown, as well the packaging systems and some other matters. From this we can conclude that even norms which appear trivial, can be the focus of fierce discussions.

TABLE 5. - Generics

Country

Event

Argentina

1992: A decree was promulgated which would have made generic prescription compulsory. That decree was revoked in 1993.

Brazil

1993: Decree 793 made it obligatory to use the generic name along with the trademark. In 1995 that decree was made operational; the generic name has to be 3 times larger than the trademark.

Korea

The association of domestic producers (KPMO) is seeking a 5 year extension (till the year 2000) before protection is given to pipeline patents. KPMO argues that local firms prepare themselves for generic production some 2 or 3 years prior to the date when the corresponding patents lapse.

Philippines

The closure of a significant number of local firms as a consequence of the extension of patent life set under Uruguay Round is feared.

Thailand

1995: New rules made it compulsory to put generic names together with trademarks in the labels, packaging and advertising. Both names have to appear in the same languages.

Turkey

1992: The Social Security Institute (SSI) decided to buy generics instead of trademark products. 1993 results showed savings, due to the decision, equivalent to 45 per cent of the costs which would otherwise have been incurred. Twenty-one firms which lost sales then boycotted the SSI subsequent to the decision and as a result of it.

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Última actualización: le 3 mayo 2013