PhAMA Code of Pharmaceutical Marketing Practices for Prescription (Ethical) Products (18th Edition), 2010
(2010; 41 pages)


The PhAMA Code of Pharmaceutical Marketing Practices was first drawn up and adopted by the membership in 1978. The PhAMA Code sets out standards for the ethical promotion of pharmaceutical products to healthcare professionals to ensure that member companies' interactions with healthcare professionals are appropriate and perceived as such.Not withstanding any provision made under the Code, all marketing activities under the Code must conform to all existing and relevant government legislation governing the practice of the Pharmaceutical Industry.

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