Starting or Strengthening a Drug Bulletin - A Practical Manual
(2005; 165 pages) View the PDF document
Table of Contents
View the documentPreface
View the documentHow the manual was produced
View the documentAbout ISDB
View the documentExecutive summary
Open this folder and view contents1. Introduction
Open this folder and view contents2. Rational use of medicines
Open this folder and view contents3. What are drug bulletins?
Open this folder and view contents4. Defining aims, target and type of bulletin
Close this folder5. Planning resources
View the document5.1 The first steps in planning
View the document5.2 Identify what is already available or accessible
View the document5.3 Make a realistic assessment of additional needs
Open this folder and view contents5.4 Human resources: who will do the work?
View the document5.5 Maintaining the motivation of contributors
View the document5.6 Material resources - an office, equipment and references
View the document5.7 Financial resources - the key to sustainability
View the document5.8 Long-term sustainability
View the document5.9 Cost-saving strategies
View the document5.10 Key messages for starting a drug bulletin
View the document5.11 References
Open this folder and view contents6. Planning bulletin production: schedules and timing
Open this folder and view contents7. The editorial process
Open this folder and view contents8. Reviewing a new drug: is it a therapeutic advance?
Open this folder and view contentsAnnexe to Chapter 8: Evaluating harm
Open this folder and view contents9. Design and production
Open this folder and view contents10. Dissemination
Open this folder and view contents11. Organizational and legal issues
Open this folder and view contents12. Evaluating quality and usefulness
Open this folder and view contents13. Partnership and collaboration
Open this folder and view contents14. Keeping records and creating a memory
Open this folder and view contentsAppendix: Electronic sources of information
 

5.9 Cost-saving strategies

A number of strategies can help to reduce costs. Bulletins belonging to or linked with established organizations such as teaching institutions or hospitals tend to have an advantage in terms of human, financial, material and administrative resources. For example, you may be able to negotiate to use the organization’s computers and other electronic facilities for desktop publishing. Reference materials that are already available can also be easily used.

It is best to clearly define the scope of the bulletin and its target audience. A focused activity helps limit spending while increasing the bulletin’s expertise within a defined area.

It may be possible to reduce printing costs by using fewer colours or publishing fewer pages.

Distribution of a bulletin can be costly. This task, although as important as publication, is often neglected or carried out inefficiently. To save on distribution costs it is essential to find out which mailing services have the lowest rates. Establishing good links with other organizations can also be of assistance in distribution. It may be possible to reduce costs considerably by using a mechanism that is already in place. For example, in some cases a drug bulletin is distributed together with another journal, such as a national journal of a medical or pharmaceutical association. Bulletins which have a long experience of subscription, distribution and promotion can help less experiences ones. For example, as well as editorial training sessions, la revue Prescrire has organized special sessions on these topics for young bulletins.

Inexpensive electronic communication channels such as e-mail can be an economical means of achieving quick national and international dissemination. Similarly, more and more bulletins are starting to be published on the Internet.2

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