Starting or Strengthening a Drug Bulletin - A Practical Manual
(2005; 165 pages) View the PDF document
Table of Contents
View the documentPreface
View the documentHow the manual was produced
View the documentAbout ISDB
View the documentExecutive summary
Open this folder and view contents1. Introduction
Open this folder and view contents2. Rational use of medicines
Close this folder3. What are drug bulletins?
View the document3.1 Definition
View the document3.2 The history of drug bulletins
View the document3.3 What makes an ‘independent’ drug bulletin independent?
View the document3.4 Types of editorial content
View the document3.5 Styles of communicating information
View the document3.6 The institutional base
View the document3.7 References
Open this folder and view contents4. Defining aims, target and type of bulletin
Open this folder and view contents5. Planning resources
Open this folder and view contents6. Planning bulletin production: schedules and timing
Open this folder and view contents7. The editorial process
Open this folder and view contents8. Reviewing a new drug: is it a therapeutic advance?
Open this folder and view contentsAnnexe to Chapter 8: Evaluating harm
Open this folder and view contents9. Design and production
Open this folder and view contents10. Dissemination
Open this folder and view contents11. Organizational and legal issues
Open this folder and view contents12. Evaluating quality and usefulness
Open this folder and view contents13. Partnership and collaboration
Open this folder and view contents14. Keeping records and creating a memory
Open this folder and view contentsAppendix: Electronic sources of information
 

3.5 Styles of communicating information

Bulletins vary greatly in their styles and in the length and tone of articles. In general the most successful have developed a concise format for articles with clear subheadings. These may be standardised so that readers know where to find particular kinds of information. For example, the US Public Citizen’s Worst Pills, Best Pills, a bulletin for consumers, ends each article with a practical advice section titled, “What you can do”. Titles usually give a clear idea of the topic of the article, but occasionally catchy titles are used to attract readers’ attention.

Most bulletins cite the references used as information sources (something that all bulletins should do, wherever possible). Some provide illustrations and tables, others do not. In addition to producing individual issues, many bulletins produce a yearly index. Some also publish bound collections of articles or CD-ROMs containing back issues. In countries where readers have Internet access, bulletins are increasingly published on Internet web sites as well as in print.

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