Starting or Strengthening a Drug Bulletin - A Practical Manual
(2005; 165 pages) View the PDF document
Table of Contents
View the documentPreface
View the documentHow the manual was produced
View the documentAbout ISDB
View the documentExecutive summary
Open this folder and view contents1. Introduction
Open this folder and view contents2. Rational use of medicines
Open this folder and view contents3. What are drug bulletins?
Open this folder and view contents4. Defining aims, target and type of bulletin
Open this folder and view contents5. Planning resources
Open this folder and view contents6. Planning bulletin production: schedules and timing
Open this folder and view contents7. The editorial process
Open this folder and view contents8. Reviewing a new drug: is it a therapeutic advance?
Open this folder and view contentsAnnexe to Chapter 8: Evaluating harm
Open this folder and view contents9. Design and production
Open this folder and view contents10. Dissemination
Open this folder and view contents11. Organizational and legal issues
Close this folder12. Evaluating quality and usefulness
View the document12.1 Introduction
View the document12.2 Evaluation brings many benefits
View the document12.3 Three approaches: audit, feedback and impact assessment
View the document12.4 Start with your own evaluation of the bulletin
Close this folder12.5 Assessing readers' opinions of the bulletin
View the document12.5.1 Methods of assessing readers’ opinions
View the document12.5.2 Potential problems
View the document12.5.3 Selecting the data collection method
View the document12.5.4 Planning the survey
View the document12.5.5 How many replies are enough?
View the document12.5.6 Drafting the questions
View the document12.6 Evaluating the impact of the bulletin
View the document12.7 Feedback is achievable and invaluable
View the document12.8 Simple observations can tell a lot
View the document12.9 References
Open this folder and view contents13. Partnership and collaboration
Open this folder and view contents14. Keeping records and creating a memory
Open this folder and view contentsAppendix: Electronic sources of information
 

12.5.4 Planning the survey

The next step is to plan all aspects of the survey. Studies often fail simply because they were poorly planned. Box 12.2 lists questions and hints that may be useful as a checklist of the issues that need to be considered when planning and conducting a readership survey. In addition to these pointers, you will have to operate to your country’s data protection legislation AND any professional standards for confidential survey research. Check the Esomar Code of Conduct for market research at: http://www.esomar.org/ as a starting point.

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