- Medicine Information and Evidence for Policy > Information and Publications
- Medicine Access and Rational Use > Rational Use
(2005; 165 pages)
12.5.4 Planning the survey
The next step is to plan all aspects of the survey. Studies often fail simply because they were poorly planned. Box 12.2 lists questions and hints that may be useful as a checklist of the issues that need to be considered when planning and conducting a readership survey. In addition to these pointers, you will have to operate to your country’s data protection legislation AND any professional standards for confidential survey research. Check the Esomar Code of Conduct for market research at: http://www.esomar.org/ as a starting point.