Starting or Strengthening a Drug Bulletin - A Practical Manual
(2005; 165 pages) View the PDF document
Table of Contents
View the documentPreface
View the documentHow the manual was produced
View the documentAbout ISDB
View the documentExecutive summary
Open this folder and view contents1. Introduction
Open this folder and view contents2. Rational use of medicines
Open this folder and view contents3. What are drug bulletins?
Open this folder and view contents4. Defining aims, target and type of bulletin
Open this folder and view contents5. Planning resources
Open this folder and view contents6. Planning bulletin production: schedules and timing
Open this folder and view contents7. The editorial process
Open this folder and view contents8. Reviewing a new drug: is it a therapeutic advance?
Open this folder and view contentsAnnexe to Chapter 8: Evaluating harm
Close this folder9. Design and production
View the document9.1 Elements of good design
View the document9.2 Creating the design
View the document9.3 Using images
View the document9.4 The production process
View the document9.5 Developing a house style
View the document9.6 Ensuring accuracy - proof reading
View the document9.7 Printing
View the document9.8 Electronic publishing
View the document9.9 Further reading
Open this folder and view contents10. Dissemination
Open this folder and view contents11. Organizational and legal issues
Open this folder and view contents12. Evaluating quality and usefulness
Open this folder and view contents13. Partnership and collaboration
Open this folder and view contents14. Keeping records and creating a memory
Open this folder and view contentsAppendix: Electronic sources of information
 

9.7 Printing

In choosing a printer, you will need to consider the quality of printing and whether printing deadlines will be met. You can find out about these by having a look at samples of materials produced by the printer, and contacting referees. Once a decision is made, it is important to monitor the printer's performance. The cost of printing depends on the number of copies needed (becoming cheaper per issue if greater numbers are printed), the quality of the paper and whether colour is used. Colour is not always much more expensive, depending on the type of printing machine used (e.g. la revue Prescrire was offered four colours for the same price as two colours because, for the large number of copies needed - tens of thousands - the printer had no more machines available for printing two colours, and did not want to lose the bulletin's business).

A printing schedule has to be agreed. The printer may need the bulletin files in a particular format. It may be possible to pass the desktop publishing files directly to the printer or it might be necessary to convert files into films using an image-processing house. Where an interim form is used, it is essential to check the result before taking it to the printing press. It is also necessary to know if the printer is able to deliver to the dispatch house in time for enclosing and posting out the bulletin.

Case study: Sri Lanka Prescriber

During the past two years we have had problems with printing. To cut down on printing costs the bulletin’s publisher decided to call for tenders when selecting printers. However, such tender procedures caused delays in printing. After several discussions, the publisher agreed to use a competent printer recommended by the editorial board.

Contributed by Gita Fernando, Sri Lanka Prescriber.

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