Starting or Strengthening a Drug Bulletin - A Practical Manual
(2005; 165 pages) View the PDF document
Table of Contents
View the documentPreface
View the documentHow the manual was produced
View the documentAbout ISDB
View the documentExecutive summary
Open this folder and view contents1. Introduction
Open this folder and view contents2. Rational use of medicines
Open this folder and view contents3. What are drug bulletins?
Open this folder and view contents4. Defining aims, target and type of bulletin
Open this folder and view contents5. Planning resources
Open this folder and view contents6. Planning bulletin production: schedules and timing
Open this folder and view contents7. The editorial process
Open this folder and view contents8. Reviewing a new drug: is it a therapeutic advance?
Open this folder and view contentsAnnexe to Chapter 8: Evaluating harm
Close this folder9. Design and production
View the document9.1 Elements of good design
View the document9.2 Creating the design
View the document9.3 Using images
View the document9.4 The production process
View the document9.5 Developing a house style
View the document9.6 Ensuring accuracy - proof reading
View the document9.7 Printing
View the document9.8 Electronic publishing
View the document9.9 Further reading
Open this folder and view contents10. Dissemination
Open this folder and view contents11. Organizational and legal issues
Open this folder and view contents12. Evaluating quality and usefulness
Open this folder and view contents13. Partnership and collaboration
Open this folder and view contents14. Keeping records and creating a memory
Open this folder and view contentsAppendix: Electronic sources of information
 

9.4 The production process

Once a template for the bulletin has been made, creating the layout for each issue is more straightforward. This is most commonly done using desktop publishing software (e.g. PageMaker, Quark). It involves incorporating the article text into the template to create the layout of the issue. The staff of a bulletin often includes one person (commonly called the production editor) with responsibility for production matters, including producing the layout of the bulletin issues.

It is important to be sure that the text is in as final a form as possible before it is laid out and to minimise the number of changes made after this stage. With desktop publishing it can be tempting to make lots of changes to the layout and the text, but this is also a time when mistakes can be introduced. Once the article has been laid out, its length usually needs some adjustment, and the text may have to be rearranged. For example, the headings, once imported, may be found to be too long, or the article is too long or too short, or the text falls badly, leaving a single line of a paragraph at the bottom of a page, or the layout of a table needs to be refined.

Using desktop publishing

From my practical experience, many people are scared of initiating a bulletin or newsletter because of visualising the hectic and expensive type of traditional production processes. Many printing houses are still accustomed to using traditional production processes that involve many people including the editor, a graphic designer, a typesetter, a graphic artist, and a paste-up artist etc. But with a little training on desktop publishing techniques the editor can do almost all those activities alone, and most successful publishers both in highly- and less-developed countries are now using desktop publishing.

Contributed by Embaye Andom, Drug Bulletin, Eritrea.

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