- Medicine Information and Evidence for Policy > Information and Publications
- Medicine Access and Rational Use > Rational Use
(2005; 165 pages)
9.3 Using images
Many bulletins include images in the form of photographs, drawings or cartoons. These are used to clarify the messages, to show what words cannot easily express, and can also be used to entertain the reader. Some bulletins have a picture on the front cover. For example, The Network’s Drug Bulletin (Pakistan) and la revue Prescrire (France) usually have drawings or cartoons on the cover and inside the bulletin; the Sri Lanka Prescriber includes illustrations produced by local medical students on its front covers.
Case study: Bulletin d'Information du Médicament et de Pharmacovigilance
Use of photography. In our article about body surface area1, we included a photograph that was originally in the 1914 publication by Dubois and Dubois describing the derivation of the formula for body surface area (the photo was of a child born with severe hypothyroidism and the paper cast of his body). We received many congratulations from our readers for having found and published this original photography.
Use of drawings and cartoons to inform and entertain. In our article about compression stockings in the prevention of venous thromboembolism after surgery2, many readers enjoyed the ''Giraffe model and drawings'', and the “interview” with a giraffe explaining why it didn't suffer from ‘heavy legs’ (an extract from a novel by Primo Levi).
1. Loewert M. Concept de surface corporelle historique et pertinence dans l’adaptation posologique [“Body surface area: historical aspects and relevance in drug dosing”]. Bulletin d'Information du Médicament et de Pharmacovigilance 2003; 105.
2. Rose F-X. Les bas de contention dans la prévention des thromboses veineuses profondes en chirurgie. [Compression stockings in prevention of deep vein thrombosis after surgery]. Bulletin d'Information du Médicament et de Pharmacovigilance. 2002; 102.
Contributed by Michel le Duff, Bulletin d'Information du Médicament et de Pharmacovigilance, France.