The editors of a drug bulletin aim to produce scientifically valid information, to clarify current scientific consensus, and to help readers to optimise their therapeutic activities in the best interest of the patient.1
Drug bulletin editing therefore differs from producing a research paper on a scientific experiment. An article for a drug bulletin should be edited to be:
• accurate, providing a counterweight to misleading or incomplete information;
• comparative, helping the reader to choose and decide;
• transparent, showing clearly how and why conclusions are drawn;
• adapted to the needs of potential readers;
• locally relevant;
• easy to read and to retrieve in everyday practice.
Writing is not the central part of this process. It is more important to define objectives clearly, to develop a conceptual framework for an article, to search for scientific evidence and to set up an efficient quality control system. The essential tool in such a process is not the computer or the printer, but the editors’ brains and their ability to take readers’ needs into account, whether or not those needs are explicitly expressed.