Starting or Strengthening a Drug Bulletin - A Practical Manual
(2005; 165 pages) View the PDF document
Table of Contents
View the documentPreface
View the documentHow the manual was produced
View the documentAbout ISDB
View the documentExecutive summary
Open this folder and view contents1. Introduction
Open this folder and view contents2. Rational use of medicines
Open this folder and view contents3. What are drug bulletins?
Open this folder and view contents4. Defining aims, target and type of bulletin
Open this folder and view contents5. Planning resources
Open this folder and view contents6. Planning bulletin production: schedules and timing
Close this folder7. The editorial process
View the document7.1 Outline of the editorial process
Close this folder7.2 Editing a drug bulletin
View the document7.2.1 Editorial independence
View the document7.2.2 Strong and sustained editorial policy and a committed team
View the document7.2.3 Selecting topics for articles
View the document7.2.4 Using and adapting existing material
View the document7.2.5 Planning a bulletin issue
Open this folder and view contents7.3 Writing bulletin articles
Open this folder and view contents7.4 Reviewing the article
View the document7.5. Rewriting the article
View the document7.6 Final checks
Open this folder and view contents7.7 Follow-up after publication
View the document7.8 References
Open this folder and view contents8. Reviewing a new drug: is it a therapeutic advance?
Open this folder and view contentsAnnexe to Chapter 8: Evaluating harm
Open this folder and view contents9. Design and production
Open this folder and view contents10. Dissemination
Open this folder and view contents11. Organizational and legal issues
Open this folder and view contents12. Evaluating quality and usefulness
Open this folder and view contents13. Partnership and collaboration
Open this folder and view contents14. Keeping records and creating a memory
Open this folder and view contentsAppendix: Electronic sources of information
 

7.2.5 Planning a bulletin issue

The amount of work needed to produce a bulletin differs according to how often it is published, how many pages and sections it contains, etc. However, some basic principles generally apply:

• You need to plan the content of an issue as much in advance as possible, and especially plan lead articles well ahead of time (see Chapter 6).

• In choosing articles for different sections of the same bulletin, aim for a balanced result. For example, you can include a complex article in one section, simpler articles in another. Including a diversity of topics makes a bulletin easier and more interesting to read, but you may occasionally also want to publish a special issue on one important topic.

• Set some space aside for last minute news or brief reports, which will make the bulletin livelier and help to establish it as a source of relevant current information on drugs.

• Clearly distinguish between writing and editorial work. Authors should be given enough time to work and not have the stress of planning bulletin issues. This is the editor's task. If bulletin editors are also acting as authors, as is often the case, they will have to get used to a schizophrenic work-style!

• Editors need to have a sufficient number of good quality articles available as replacements in case an author is late or if new controversial information or evidence becomes available (see Chapter 6).

• The appearance of the bulletin, its layout, titles and sub-titles, and illustrations, lend value to the contents and are obviously of great importance. There is no universal recipe for a bulletin’s style and tone. The local team, who knows the readers and cultural context, must determine this (see Chapter 9).

 

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