- Medicine Information and Evidence for Policy > Information and Publications
- Medicine Access and Rational Use > Rational Use
(2005; 165 pages)
6.5 Allow time for delays in distribution
The time the bulletin takes to get to readers will depend on local circumstances. Where possible, the delay between completing the article and publication should be kept to a minimum so that the article is not out of date by the time it reaches readers. It may take from a few days to a month for mail delivery. The essential point is to produce the bulletin regularly and to allow time in your planning for likely delays in distribution. If you are unsure how long it takes for your bulletin to reach readers, you may want to ask a few subscribers who live far away to send you a message to let you know when they receive the bulletin. Knowing how long distribution takes also makes it easier to coordinate your editorial content with promotional activities. For example, if you decide to publish an announcement praising a review published in the last issue, you want to be sure that readers have already received the bulletin containing the review.
When the distribution of paper copies is problematic, for example if the postal service is unreliable, electronic production might be another solution. Obviously, this will depend on how well the local telecommunication system works and whether your readers have access to the Internet.