(2004; 102 pages)
Note: the availability of unpublished reference material (often a student thesis) is listed in the database entry (go to www.drugpromo.info, then the review article, and click on the entry number in the review article).
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44. Lipsky, Martin S. Taylor, Christine A. The opinions and experiences of family physicians regarding direct-to-consumer advertising. Journal of Family Practice 1997;45:495-499.
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59. Miller, Lucinda G. Blum, Alan. Physician awareness of prescription drug costs: a missing element of drug advertising and promotion. Journal of Family Practice 1993;36:33-36.
60. Santell, John P. Sirdwell, Stephen W. Scheckelhoff, Douglas J. Perception of the role of medical-service representatives in hospitals. American Journal of Hospital Pharmacy 1990;47:1354-1359.
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65. Engle, Robert L. The impact of a single-advertiser publication on physicians’ perceptions and expected prescribing behavior. Journal of Pharmaceutical Marketing & Management 1994;8:37-54.
66. Sandberg, Warren S. Carlos, Ruth. Sandberg, Elisabeth H. Roizen, Michael F. The effect of educational gifts from pharmaceutical firms on medical students’ recall of company names or products. Academic Medicine 1997;72:16-918.
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68. Sansgiry, Shubhada. Sharp, William T. Sansgiry, Sujit S. Consumer understanding and interpretation of printed over-the-counter drug advertisements. Journal of Pharmaceutical Marketing & Management 1999;13:15-26.
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