(2004; 102 pages)
Review 4. What interventions have been tried to counter promotional activities, and with what results?
This review reports on research on interventions to control or counter promotion, and the effects of such interventions. It is not a comprehensive review of interventions, because there are many descriptive reports on these in the database, which are not included here. These reviews only describe research into the effects of interventions, not descriptions of methods to control promotion, such as guidelines, that do not report any quantitative or qualitative data.