Drug Promotion - What We Know, What We Have Yet to Learn - Reviews of Materials in the WHO/HAI Database on Drug Promotion - EDM Research Series No. 032
(2004; 102 pages) View the PDF document
Table of Contents
View the documentAcknowledgements
View the documentExecutive summary
Open this folder and view contentsIntroduction
Open this folder and view contentsReview 1. What attitudes do professional and lay people have to promotion?
Open this folder and view contentsReview 2. What impact does pharmaceutical promotion have on attitudes and knowledge?
Close this folderReview 3. What impact does pharmaceutical promotion have on behaviour?
View the document3.1 Impact of promotion on individual prescribing practices
View the document3.2 Self-reported reasons for prescribing changes
View the document3.3 Prescribing by those who rely on commercial information
View the document3.4 Prescribing and exposure to promotion
View the document3.5 Exploring the impact of samples on prescribing
View the documentSummary
View the document3.6 Impact of promotion on overall sales
View the document3.7 Impact of promotion and industry funding on requests for formulary additions
View the document3.8 DTCA and consumers’ decisions
View the document3.9 Impact of sponsorship on content of continuing medical education courses
View the document3.10 Impact of industry funding on research
View the document3.11 Does funding affect the research agenda?
View the document3.12 Do authors reveal funding sources?
View the documentSummary of conclusions
Open this folder and view contentsReview 4. What interventions have been tried to counter promotional activities, and with what results?
View the documentFinal conclusions
View the documentReferences
 

3.7 Impact of promotion and industry funding on requests for formulary additions

Two studies in the database address this topic. One relies on self-report and is not very useful. The other is an important and useful study that independently assessed relationships with industry and requests for formulary additions.

Lurie’s study98 of faculty at seven university teaching hospitals in the USA, and house staff in two of the teaching programmes, found that 20% of faculty and 4% of residents reported recommending additions to hospital formularies at least once in the last year at the suggestion of a sales representative. However, the number of staff who recommended additions for other reasons is unknown.

Chren and Landefeld136 showed that doctors who requested that medicines should be added to a hospital formulary were more likely to have received funding from companies than other doctors. They independently observed requests for formulary additions at a university hospital between January 1989 and October 1990. The 40 doctors who made these requests, plus 80 randomly selected doctors who acted as controls, were sent a survey asking about their demographic characteristics and their relationships with the pharmaceutical industry, such as acceptance of money to go to educational symposia, speaking at symposia, and receipt of research funding. They found that doctors who interacted with a company were between nine and 21 times more likely than other doctors to have requested that a medicine made by that company be added to the formulary. The relationship between funding from companies and requests for formulary additions was strong and consistent, and independent of many confounding factors. Chren and Landefeld note that they did not establish causality: and that it could be that doctors learn of a new drug, request its addition to the formulary and then interact with the company. However they suggest that this scenario is unlikely because most requested medicine represented little or no therapeutic advantage over others already on the formulary.

This study provides good evidence that association with a pharmaceutical company - such as receiving research funds - leads to requests for formulary additions. This finding is important because formularies determine the medicines available in a hospital and are therefore likely to affect other doctors’ prescribing habits both in the hospital and when doctors in training leave the hospital and set up an independent practice.

CONCLUSION: Funding for doctors from pharmaceutical companies increases requests for medicines made by these companies to be added to hospital formularies.

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