(2004; 109 pages)
3.2 Dissemination of information
In order to ensure the success of information initiatives promoting proper use of TM/CAM, it is important to attract the attention and interest of consumers. In order to reach as many TM/CAM consumers as possible, the information provided should be in plain and simple language, if possible in each of the main languages spoken in the country and with alternative forms for those unable to access the written form. To meet the various needs of consumers and to ensure that information is both accessible and understandable, information also needs to be presented in a variety of ways and through different activities as suggested in the following sections.