Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine
(2004; 109 pages) View the PDF document
Table of Contents
View the documentAcknowledgements
View the documentForeword
View the documentPreface
View the documentGlossary
Open this folder and view contents1. General Considerations
Open this folder and view contents2. Development of Consumer Information
Close this folder3. General Principles and Activities for Ensuring Reliable TM/CAM Information
View the document3.1 How to develop reliable information
Close this folder3.2 Dissemination of information
View the document3.2.1 TM/CAM information centre
View the document3.2.2 TM/CAM surveillance system
View the document3.2.3 The media
View the document3.2.4 Other information activities
View the document3.2.5 Activities promoting rational use of medicines
View the document3.3 Regulatory mechanisms for information and advertisements
Open this folder and view contents4. Topics to Consider when Developing Consumer Information Promoting Proper Use of TM/CAM
View the document5. Use of this Publication
View the documentReferences
Open this folder and view contentsAnnexes
View the documentBack Cover
 

3.2 Dissemination of information

In order to ensure the success of information initiatives promoting proper use of TM/CAM, it is important to attract the attention and interest of consumers. In order to reach as many TM/CAM consumers as possible, the information provided should be in plain and simple language, if possible in each of the main languages spoken in the country and with alternative forms for those unable to access the written form. To meet the various needs of consumers and to ensure that information is both accessible and understandable, information also needs to be presented in a variety of ways and through different activities as suggested in the following sections.

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