(2004; 109 pages)
3.2.5 Activities promoting rational use of medicines
The most appropriate choice of media for information outreach may vary according to the country’s needs. In a WHO survey on public education in rational medicine use, it was found that in developing countries use of the mass media was the most popular channel of communication, followed by workshops and the distribution and display of printed materials. In developed countries, the most popular communication activities were printed materials followed by the mass media. Other popular activities used in both developing and developed countries included community meetings, health centre talks, school programmes, traditional or street theatre, puppet shows and telephone services. Many projects included in the study used a mixed approach of activities (35). The experiences of information initiatives on rational use of medicines may serve as a useful reference for consumer education on the proper use of TM/CAM.