Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine
(2004; 109 pages) View the PDF document
Table of Contents
View the documentAcknowledgements
View the documentForeword
View the documentPreface
View the documentGlossary
Open this folder and view contents1. General Considerations
Open this folder and view contents2. Development of Consumer Information
Close this folder3. General Principles and Activities for Ensuring Reliable TM/CAM Information
View the document3.1 How to develop reliable information
Close this folder3.2 Dissemination of information
View the document3.2.1 TM/CAM information centre
View the document3.2.2 TM/CAM surveillance system
View the document3.2.3 The media
View the document3.2.4 Other information activities
View the document3.2.5 Activities promoting rational use of medicines
View the document3.3 Regulatory mechanisms for information and advertisements
Open this folder and view contents4. Topics to Consider when Developing Consumer Information Promoting Proper Use of TM/CAM
View the document5. Use of this Publication
View the documentReferences
Open this folder and view contentsAnnexes
View the documentBack Cover

3.2.5 Activities promoting rational use of medicines

The most appropriate choice of media for information outreach may vary according to the country’s needs. In a WHO survey on public education in rational medicine use, it was found that in developing countries use of the mass media was the most popular channel of communication, followed by workshops and the distribution and display of printed materials. In developed countries, the most popular communication activities were printed materials followed by the mass media. Other popular activities used in both developing and developed countries included community meetings, health centre talks, school programmes, traditional or street theatre, puppet shows and telephone services. Many projects included in the study used a mixed approach of activities (35). The experiences of information initiatives on rational use of medicines may serve as a useful reference for consumer education on the proper use of TM/CAM.

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