(2004; 109 pages)
3.2.4 Other information activities
Informative and educational approaches can also be made available through schools. Wherever possible, national authorities should support the use of reliable and independent educational materials targeted to young consumers. Both printed material and videos can be effective outreach strategies for use in schools. Information can also be provided to consumers through consumer organizations and other NGOs working in the field of TM/CAM.
Although the Internet offers easy access and a wider target audience, the disadvantages include lack of access by the poor and the fact that electronic communication and publishing is not always reliable (39). To counter these problems, several approaches can be used, including a website controlled by national or local authorities or by officially approved TM/CAM organizations, and the use of certified sites on the Internet where the information has been approved by TM/CAM organizations and consumer organizations. Another approach is the use of peer-reviewed sites, where the information has been approved by experts (33). One way of overcoming the problem of the lack of access to electronic communication is to transfer the information in digital form to local printing and distribution outlets.
Workshops and seminars may be an additional way of providing consumer information. Other methods such as the use of theatre and promotional events related to TM/CAM may also be considered (35).