Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine
(2004; 109 pages) View the PDF document
Table of Contents
View the documentAcknowledgements
View the documentForeword
View the documentPreface
View the documentGlossary
Open this folder and view contents1. General Considerations
Open this folder and view contents2. Development of Consumer Information
Close this folder3. General Principles and Activities for Ensuring Reliable TM/CAM Information
View the document3.1 How to develop reliable information
Close this folder3.2 Dissemination of information
View the document3.2.1 TM/CAM information centre
View the document3.2.2 TM/CAM surveillance system
View the document3.2.3 The media
View the document3.2.4 Other information activities
View the document3.2.5 Activities promoting rational use of medicines
View the document3.3 Regulatory mechanisms for information and advertisements
Open this folder and view contents4. Topics to Consider when Developing Consumer Information Promoting Proper Use of TM/CAM
View the document5. Use of this Publication
View the documentReferences
Open this folder and view contentsAnnexes
View the documentBack Cover

3.2.4 Other information activities

Informative and educational approaches can also be made available through schools. Wherever possible, national authorities should support the use of reliable and independent educational materials targeted to young consumers. Both printed material and videos can be effective outreach strategies for use in schools. Information can also be provided to consumers through consumer organizations and other NGOs working in the field of TM/CAM.

Although the Internet offers easy access and a wider target audience, the disadvantages include lack of access by the poor and the fact that electronic communication and publishing is not always reliable (39). To counter these problems, several approaches can be used, including a website controlled by national or local authorities or by officially approved TM/CAM organizations, and the use of certified sites on the Internet where the information has been approved by TM/CAM organizations and consumer organizations. Another approach is the use of peer-reviewed sites, where the information has been approved by experts (33). One way of overcoming the problem of the lack of access to electronic communication is to transfer the information in digital form to local printing and distribution outlets.

Workshops and seminars may be an additional way of providing consumer information. Other methods such as the use of theatre and promotional events related to TM/CAM may also be considered (35).

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