It is vital never to lose sight of the fact that, despite the crucial role played by R&D in market structure and the shaping of norms, the major struggles over prices go on all the while, with no quarter asked nor given. Table 3 gives some examples of controversial policies applied and/or proposed recently in selected emerging countries. The following aspects of them merit emphasis:
• The majority of the conflicts relate to those products which do not have good substitutes, i.e. where the markets are not so susceptible to price-based competition. These are precisely the items made and sold by the innovative pharmaceutical firms13.
• The control relates not only to the structure of prices but also to the frequency and extent of price adjustments. While the former element (price structure) tends to be linked with markets which are partially separate (e.g. the hospital market in Korea), the latter is more a reflection of macroeconomic conditions (c/f the case of Egypt in Table 3).
• Although the notorious problem of transfer pricing of active substances is only signalled explicitly for Pakistan, it remains relevant in all countries in which the government pursues a policy of promoting locally based production. Put another way: if a country in seeking «self sufficiency» (in the sense of finishing manufacture of a product in plants located on home soil), then it runs the risk of having constantly to watch out for transfer pricing that may be abusive.
13 Governments seek to set prices so as to facilitate access of the population to pharmaceuticals, while companies are concerned with the profit situation.
The attempts at price control is one of the perpetually burning issues in the drug market. At present the contours of a convergence of various factors that take on the character of norms can be detected, yet these are tied as much to the market in itself as to the shifts in macroeconomic and other policies which many emerging countries are going through. The innovative pharmaceutical firms seek not only a greater liberty in setting the initial prices charged for innovative products, but also the removal of preferential purchasing practices (which usually operate in favour of local producers and/or suppliers of generics), and the regular and timely adjustment of prices to compensate for the effects of inflation and devaluation. Governments, for their part, are confronted with a severe squeeze on expenditure on pharmaceuticals at the same time as policies aimed at strengthening local industry are ever more restricted in scope. The expenditure squeeze tends to encourage the use of generics and the recasting of pharmaceutical registries, both factors which should give a push to the secondary market where price competition tends to reduce outlays. All the same, it seems likely that the weight of the former factors would exceed that of the latter.
TABLE 3 - Prices of pharmaceuticals
Country |
Event |
Egypt |
1994; increases in «ceiling» prices of between 10-15 per cent permitted. Such figures were below both the rate of inflation and the adjustments originally promised. |
Morocco |
The essential drug list remains under strong control. |
Korea |
Important disagreements between the government and innovative pharmaceutical firms regarding purchasing policies of the hospital sector. |
India |
1995; new conditions (DCPO) announced. About half the retail market remains controlled, as well as essential drugs. Ceilings retained on profit rates in the market for sales of bulk chemicals. |
Pakistan |
1995; serious disputes regarding transfer prices. Official studies put the differentials in prices per kg of active principals between the Pakistan and the international price at a range of US$26 to US$11,000. |