(1997; 248 pages) [French]
4. Product information and promotion
The product information intended for prescribers and end users should be available for all generic products authorized for marketing, and the content of this information should be approved as a part of the marketing authorization. It should be updated in the light of current information. The wording and illustrations used in the subsequent promotion of the product should be fully consistent with this approved product information. All promotional activities should satisfy the WHO ethical criteria for medicinal drug promotion (see World Health Assembly resolution WHA41.17, 1988).