Showing items related by title and MeSH subject.
Ashor, Hadel; El Abedy, Ibrahem (2016-06)This study aimed to investigate the extent to which direct-to-consumer advertising [DTCA] for pharmaceuticals is disseminated in Jordan and to identify subsequent gender differences. The study was conducted on two samples: 1] patients [drug consumers] attending Jordan University Hospital, and 2] physicians working at the hospital [prescribers]. A questionnaire was distributed to male and female patients [n=550], and based on its results a second questionnaire was designed and distributed to male and female physicians [n=200]. The response rate ...