Lessons from New Zealand’s introduction of pictorial health warnings on tobacco packaging

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Hoek, Janet, Wilson, Nick, Allen, Matthew, Edwards, Richard, Thomson, George. et al. (2010). Lessons from New Zealand’s introduction of pictorial health warnings on tobacco packaging. Bulletin of the World Health Organization, 88 (11), 861 - 866. World Health Organization. http://dx.doi.org/10.2471/BLT.10.076695