Information, education and communication: a guide for AIDS programme managers
AbstractInformation, education and communication (IEC) activities can be very effective in bringing about appropriate changes in behaviour, especially among populations with high-risk behaviour. IEC is also important for advocacy to motivate policy and decision-makers to create environments conducive to behavioural change, and to provide much needed services. This guide describes the steps in HIV/AIDS IEC planning and implementation. Although directed primarily to managers of National AIDS control programmes, it is also useful for non-governmental IEC activities.
World Health Organization, Regional Office for South-East Asia. (2000). Information, education and communication: a guide for AIDS programme managers. WHO Regional Office for South-East Asia. http://www.who.int/iris/handle/10665/205344