Developing tools for strategic communication to the media on emerging infectious diseases (EID) : report of an informal consultation, WHO-SEARO, New Delhi, 26 May 2011
AbstractPublic awareness and appropriate response are vital for the prevention and control of outbreaks of emerging infectious diseases (EIDs). The mass media is an important source of health information for the public and policy-makers. Therefore, specific tools, particularly tailored to the needs of the Region, are needed for a systematic and strategic engagement with the media to ensure wide, accurate and responsible reporting of emerging infectious diseases. To help formulate these tools, a one-day informal media consultation was held on 26 May 2011 in New Delhi, India, in order to identify key issues for improved health reportage on emerging infectious diseases. The focus was on the countries of the WHO South-East Asia Region that are considered particularly vulnerable to EIDs, for example, countries along the Gangetic Plain and the Mekong Basin such as Bangladesh, Bhutan, India, Myanmar, Nepal and Thailand, as well as Indonesia, which has recently suffered outbreaks of avian influenza, dengue and other EIDs. This report documents the proceedings and outcomes of the consultation.
World Health Organization, Regional Office for South-East Asia. (2012). Developing tools for strategic communication to the media on emerging infectious diseases (EID) : report of an informal consultation, WHO-SEARO, New Delhi, 26 May 2011. WHO Regional Office for South-East Asia. http://www.who.int/iris/handle/10665/204966