Pharmaceutical advertising (revised draft resolution)
Executive Board, 41. (1968). Pharmaceutical advertising (revised draft resolution). World Health Organization. http://www.who.int/iris/handle/10665/144465
Description(Agenda item 2.6.2)
Gov't Doc #EB41/Conf.Doc.No.15
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Ashor, Hadel; El Abedy, Ibrahem (2016-06)This study aimed to investigate the extent to which direct-to-consumer advertising [DTCA] for pharmaceuticals is disseminated in Jordan and to identify subsequent gender differences. The study was conducted on two samples: 1] patients [drug consumers] attending Jordan University Hospital, and 2] physicians working at the hospital [prescribers]. A questionnaire was distributed to male and female patients [n=550], and based on its results a second questionnaire was designed and distributed to male and female physicians [n=200]. The response rate ...