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Title: Can mass media prevent AIDS: the need for well planned behaviour change communication programmes
Authors: El Kame, F.M.
Issue Date: 1996
Language: English
Abstract: This paper reviews two ways of media utilization: to provide regular entertainment programmes and news events; and to relay specific messages for the purpose of influencing attitudes and behaviour. Obstacles to the effective use of the media for attitude and behaviour change are outlined and communication and training activities in order to overcome these obstacles are recommended
Description: 449-458
Keywords: Mass Media
Health Planning
Subject: Acquired Immunodeficiency Syndrome
ISSN: 1020-3397
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Appears in Collections:EMRO Journal Articles (EMHJ)

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