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| Summary |
The number of people now protected by
tobacco control measures is growing at a
remarkable pace. The progress made on
adopting measures that reduce the demand
for tobacco is a sign of the increasing impact
of the WHO Framework Convention on
Tobacco Control, which continues to be one
of the most rapidly embraced, measurably
successful treaties in United Nations history.
This report, the third periodic country-level
examination of the global tobacco epidemic,
identifies the countries that have taken
effective tobacco control measures that
save lives. These countries can be held up as
models of action for the many countries that
need to do more to protect their people from
the harms of tobacco use. Tobacco continues
to kill nearly 6 million people each year,
including more than 600 000 non-smokers
who die from exposure to tobacco smoke. Up
to half of the world s 1 billion smokers will
eventually die of a tobacco-related disease.
However, we have the power to change these
circumstances.
The focus of this report is on warning people
about the harms of tobacco use. People have
an inherent right to receive this information,
and countries have an obligation to provide
it. The two main types of warnings are
examined: health warning labels on tobacco
packages and national anti-tobacco mass
media campaigns. Large and graphic
warning labels and hard-hitting mass media
campaigns have proven effective in reducing
tobacco use and encouraging people to
quit. This report presents for the first time detailed national-level data collected on a
global basis for anti-tobacco mass media
campaigns.
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