International Code of Marketing of Breast-Milk Substitutes
Nonserial Publication
World Health Organization
ISBN-13    9789241541602 ISBN-10    9241541601
Order Number    11500094 Format    Paper Back
Price    CHF    6.00 / US$    7.20 Developing countries:    CHF    4.20
English     1981        36   pages
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Presents a code, developed jointly by WHO and UNICEF, for the marketing of breast-milk substitutes. The code applies to the marketing of breast-milk substitutes, including infant formula, and other milk products, foods, and beverages, including bottle-fed complementary foods, when marketed or otherwise represented to be suitable for use as a partial or total replacement of breast milk. The code deals in successive articles with information and education needs concerning the feeding of infants, advertising or other forms of promotion to the general public, and standards for product labelling and quality.
"... has brought to the forefront of public, professional and political attention the significance of breast feeding and the need for appropriate programs to promote this fundamental biological activity. These need to include a substantial code to monitor the activities of the formula industry to avoid unaffordable formulas being thrust with modern high pressure marketing tactics at uninformed, unsophisticated populations where environmental hygiene and poverty make their correct utilization impossible..."
- The American Journal of Tropical Medicine and Hygiene